When we see reports on dashboard to monitor the Google Adsense adsense revenue growth, we often encounter terms such as Page Impression, CPC, CTR, CPM and eCPM
When we see reports on the dashboard monitor the Google Adsense revenue growth, we often encounter terms such as Page Impression, CPC, CTR, CPM, and eCPM. Actually, the term is analyzing the information that is given by the google Adsense to the publisher, concerning the data relating to Adsense income they get.
1# Page View
Page View / Page impression is the number that shows how many times a page that has an ad unit code that is displayed by visitors. If we put the ads on the page displayed ad units amounted to 2 pieces and the page will appear about 80 times, then Page impression still is 80.
2# Click
The term click on Google Adsense is the accumulation of the number of hits obtained by each unit that we put Adsense ads.
3# CPC (Cost Per Click)
CPC is a term we often hear in google Adsense, CPC (Cost Per Click) is the cost offered by the advertiser (advertiser) for each click on the ad, whenever the Adsense ads in the visitor clicks the dollar that we will get a number of the CPC for the ad. the greater the value of the CPC, the greater the odds that we get a dollar from those ads.
Many factors could affect the value of each ad Adsense CPC, including the number of ad pages, ad type is selected, the source of visitors and so forth.
Google is very secretive CPC value for each ad, only the advertiser and the google Adsense who know more about CPC value for each ad unit, but for now there are tools that we can use to predict the value of the CPC, CPC value for each ad unit differ another depending on specific keywords, one tool that is highly recommended to find keywords that have a high CPC value or better known by the term high paying keywords are SEMRush.
4# CTR (Click Through Rate)
CTR (Click throught rate) is the percentage to calculate the number of clicks and the number of units concerned Adsense ads appear, if your ad appears 1000 times, then these ads get clicks number of 10 times the value of its CTR can be calculated as follows (10/1000 x 100%) = 1%, so if in 1000 appearances, and the ad was clicked 10 times, so the CTR for that ad is 1%.
The CTR values can be used as the basis of an assessment of the normal behavior of clicks on a single ad unit. For the normal value of CTR is 0% to 5%, or it could be more than that depending on the number of clicks on the ad, but CTR values of more than 100% means it is already indicated their action is not normal, such cases could occur because of the bombs click, click continuously in the same ad more than one time, we must continue to monitor and be aware if the google Adsense account we get information CTR values with values greater or less than 100%, if indicated their acts of fraud or bomb-click it risks is our Adsense account banned, CTR values above 100% can occur if the number exceeds the number of clicks the ad appears.
5# RPM (Revenue Thousand Per Impression)
RPM is the result of the division between the number of publisher revenue by the number of page impressions (per 1,000) which he got from the ads. For example, a publisher earned $ 200 from 50,000 impressions would have a value CPM of $ 4 (the value obtained from the calculation of [amount of income / (impressions / 1000)] = (200 / (50,000 / 1000) = 200/50 = 4.
6# Estimated Earnings
Estimated Earning is the estimated amount of income that we earn from AdSense ads that we put, the value of estimated earnings is the product of the amount of click with CPC, the greater the value of the CPC, the greater the estimated earnings will we get, then also the greater number of clicks it will be even greater advertising revenue we earn.
Thank you for reading.
